Tennessee Hospital Association
A statewide advocacy and education campaign highlighting the 24/7, 365-day role Tennessee hospitals play in their communities.
The Tennessee Hospital Association’s “Here for Every” campaign was designed to showcase the essential role hospitals play in communities across the state while educating Tennesseans about the policy and insurance challenges that affect access to care.
As part of this initiative, I developed consumer-facing educational content that translated complex healthcare finance and insurance concepts into plain language. My work included long-form articles, FAQs, video scripts, and messaging across digital and social channels.
Featured pieces included:
Life of a Claim FAQs, organic social content, paid social copy
Video scripts for “Life of a Claim” and “The Game is Rigged”
Supporting advocacy and educational content
My Role
Content strategy and narrative development
Consumer education writing
Long-form article development
Internal content communication
Video scripting
Paid social and digital copy
Cross-functional collaboration with strategists and designers
The Game is Rigged | Paid Social
Life of a Claim | Paid Social
Life of a Claim | FAQs
