Adventist Health | OB/GYN Recruitment Campaign
A multi-touch physician recruitment campaign created for Adventist Health to attract OB/GYN providers to the Yuba-Sutter region through mission-driven storytelling, community narratives, and lifestyle-focused messaging.
This multi-touch campaign combined Medscape digital banners with a multi-part email nurture series designed to connect with OB/GYN providers on both a personal and professional level.
Rather than relying solely on job details or compensation messaging, the campaign highlighted purpose-driven care, women’s health access, community impact, and quality of life in Northern California.
Each email introduced a different dimension of the opportunity—from Adventist Health’s mission and community roots to the region’s culture, outdoor lifestyle, and growing need for women’s healthcare providers.
My Role
Campaign messaging and narrative development
Email nurture content strategy
Recruitment marketing copywriting
Audience-focused physician communications
Community and lifestyle storytelling
Cross-channel messaging support for Medscape digital advertising
This email introduces Adventist Health’s mission: to offer more than treatment—delivering care that heals the whole person. It highlights their commitment to bringing health, wholeness, and hope to communities across Northern California, especially in Yuba and Sutter counties.
It calls on compassionate, purpose-driven individuals to join a movement that extends beyond hospital walls. From health programs to uninsured care, it’s about transforming lives—patients’ and providers’ alike. If you’re looking for meaningful work that makes a real difference, this email invites you to explore a career where more is just the beginning.
Email 1: Introducing Adventist Health
This email focused on the growing need for women’s healthcare providers in Yuba-Sutter while grounding the opportunity in the legacy and community roots of Adventist Health and Rideout.
The messaging emphasizes both clinical impact and long-term community connection, positioning the role as an opportunity to meaningfully improve access to care for women in Northern California.
Email 2: Connecting mission to community impact
This email invites healthcare professionals to consider Yuba-Sutter—a region rich in culture, community, and natural beauty—as a place to thrive personally and professionally. It shares the legacy of Adventist Health and Rideout, a hospital rooted in service and whole-person care.
From local festivals to outdoor adventures, Yuba-Sutter offers a lifestyle that blends purpose and peace. The message encourages readers to imagine a career that extends beyond hospital walls and into a welcoming, vibrant community—then explore how they can be part of it.
